Display


2021-03-24

TV Brands Projected to Place Top Priority on Large-Sized TVs and OLED TVs as Panel Prices Skyrocket, Says TrendForce

Owing to demand generated by the persistent stay-at-home economy last year and from the emerging markets in certain developing countries, global TV shipment for 2021 is expected to reach 223 million units, a 3.1% growth YoY, according to TrendForce’s latest investigations. The delay of UEFA Euro 2020 and the Tokyo Olympics until this summer will likely also play a role in driving up TV demand, regardless of whether live attendance will be allowed at the events. However, prices have increased repeatedly and considerably for not only IC components (used in TV set assembly), which are in shortage due to tight foundry capacities, but also TV panels. The price hike of TV panels has persisted since last June, with 32-inch panels, which are indicative of the rest of the TV panel market, reaching a massive 134% price hike for the period.

TrendForce’s investigations also show that the increase in panel prices has made it difficult for white-label manufacturers and tier 2/3 brands, which have traditionally relied on aggressive pricing to achieve their sales performances, to procure sufficient panels. Case in point, TV shipment from these companies has been gradually declining since last year. Conversely, suppliers have been giving major TV brands top priority ahead of the aforementioned companies to procure both panels and components because major TV brands generally place orders regularly and in large quantities. For the first time ever, the combined market shares of the top five brands, which are Samsung, LG, TCL, Hisense, and Xiaomi, surpassed 60% last year. This figure is expected to further increase to 62% in 2021, representing the fact that the TV market is progressively becoming an oligopoly.

As brands begin to favor large-sized products, 60-inch and larger TVs are expected to account for 17.7% of total TV shipment for the first time ever

With regards to various TV sizes, 32-inch panels have more than doubled in price since the start of the upturn last June. In response, TV brands have been transitioning their product lines to TVs that are at least 55 inches in size. More specifically, 55-inch TVs and ultra-large-sized TVs (60-inch and above) will account for 20% and 17.7% of the total TV shipment this year, respectively. Whereas the 20% shipment share of 55-inch TVs remained the same as last year, the 17.7% shipment share of ultra-large-sized TVs is 3.3% higher than last year’s figure. With regards to the annual shipment of ultra-large-sized TVs, 2021 marks a year of considerable growth compared to previous years, which generally saw YoY increases of 1-2%. This growth reflects the necessity for TV manufacturers to quickly leverage the consumer demand for large-sized TVs in order to maintain a stable growth in the industry, given the substantial price hike of TV panels.

As the difference between OLED and LCD panel prices narrows, TV brands are compelled to accelerate their OLED TV strategies

In response to the massive price hike of LCD panels, TV brands have begun to slightly raise the retail prices of TVs across various segments in order to keep up their bottom lines. However, if brands were to at once completely offload the increase in panel prices to the retail end, consumer demand would plummet as a result. A slow and gradual price hike is therefore expected to take place instead. Incidentally, it should be pointed out that the price hike of TV panels would be unlikely to stop in the short run even if the current panel shortage were alleviated in the future. As such, TV brands are expected to have limited room for profit growth in 2Q21.

The OLED panel market, on the other hand, has taken an opposite turn compared to the LCD market. For instance, prices of 55-inch UHD OLED panels were four times the prices of equivalent LCD offerings at the start of 2020, 2.9 times at the end of 2020, and 2.2 times in 1Q21, while prices of LCD panels underwent monthly increases. In addition to the narrowing gap between OLED and LCD panel prices, the panel industry’s production capacity for OLED panels saw a major boost thanks to the capacity expansion of LGD’s Gen 8.5 fab in Guangzhou. TrendForce expects OLED TV shipment for 2021 to reach 6.76 million units, a staggering 72% increase YoY, as OLED offerings become the top strategic priorities of TV brands in the high-end TV market this year.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com

2021-03-16

AMOLED Models to Reach 39% Penetration Rate in Smartphone Market in 2021 Owing to Competitive Prices for Mid-Range Segment, Says TrendForce

Among the various display technologies used for smartphones in 2021, AMOLED models are expected to account for a 39% penetration, thanks to smartphone brands’ increasing adoption of this technology, according to TrendForce’s latest investigations. In the entry-level and mid-range segments, the smartphone demand for a-Si LCD models remains strong, although this technology’s penetration rate is expected to undergo a slight decrease to 28%. On the other hand, LTPS LCD models are continuing to lose market share to competing technologies, resulting in a 33% penetration rate, while LTPS HD LCD models will occupy a growing share of this segment.

TrendForce indicates that smartphone brands’ procurement activities for components in 2H20 will persist throughout 2021 for two reasons: First, the industry on the whole expects demand for smartphones to ramp up considerably this year. Second, production capacities across the entire semiconductor supply chain have been tight, with some segments even showing severe shortage, thus prompting downstream clients such as smartphone brands to stock up on certain components in order to mitigate the potential risk associated with component shortages.

With regards to the development of smartphone display technologies, panel suppliers have been regaining client orders for rigid AMOLED panels through aggressive pricing since 2H20. Owing to increased adoption by smartphone brands this year, rigid AMOLED models are expected to maintain a strong market presence in the mid-range and premium mid-range segments. Flexible AMOLED models, on the other hand, will likely dominate the high-end and flagship segments. Going forward, AMOLED models will gradually cannibalize the market shares of LTPS LCD models in the mid-range and premium mid-range segments, in turn forcing LTPS LCD models into a lower price segment.

Market demand for entry-level and mid-range smartphones, especially for HD models, has remained strong since 2020, due to the impact of the COVID-19 pandemic. However, the supply of key components in these smartphones (including a-Si LCD panels as well as DDI and TDDI ICs) has been in shortage in light of the foundry industry’s tight production capacities. As prices of a-Si LCD panels and ICs spiked, panel suppliers saw this upturn as the perfect opportunity to fulfill the existing demand for a-Si products with LTPS products and in turn expend their production capacity for LTPD LCD panels. Smartphone brands began adopting a-Si HD and LTPS HD LCD panels interchangeably in an increasing number of models, thus giving TDDI ICs flexibility to be used in a greater number of compatible handsets.

At the moment, IC supply remains the greatest bottleneck in the overall smartphone supply chain; case in point, TDDI supply is tight to the point of shortage. TrendForce believes that two key factors will exert significant influence over the smartphone panel industry going forward: First, Chinese IC design companies are likely to obtain wafer input priorities in Chinese foundries thanks to government policies. These IC design companies may potentially experience considerable growth as a result and disrupt the predominant oligopoly of Taiwanese IC design companies in the smartphone panel market. Second, once the ongoing capacity expansion effort of Chinese foundries concludes, their additional production capacities will alleviate the current shortage of IC supplies, with IC prices subsequently entering a downward trajectory. As a result of lowered IC prices, the relationship between LTPS HD panels and a-Si HD panels will likely shift from complementary to competitive, with both product categories struggling for dominance in the HD smartphone model segment.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com

2021-03-02

Given 105% YoY Growth in 2020, Gaming Monitor Shipment Expected to Exceed 25 Million Units This Year, a 41% Growth YoY, Says TrendForce

Yearly gaming monitor (defined as having a refresh rate of at least 100Hz) shipment reached 18.4 million units in 2020, a 105% increase YoY, according to TrendForce’s latest investigations. This growth took place because monitor brands and panel suppliers poured considerable resources into this product category and because the stay-at-home economy generated a high demand for gaming monitors. TrendForce expects the gaming monitor market to remain in an upward trajectory in 2021, with a forecasted yearly shipment of about 25.9 million units, a 41% increase YoY.

TrendForce analyst Anita Wang indicates that, among the top five largest gaming monitor brands in 2020, MSI registered a remarkable 114% YoY growth in its gaming monitor shipment for the year. Although the company had primarily focused on curved gaming monitors, it began diversifying its offerings and expanding its lineup of flat IPS monitors in 2020. MSI’s 114% YoY growth far exceeded the market average and was the highest among the top five brands.

Thanks to Asus’ large-scale expansion of its gaming product lineup and an aggressive effort to procure components since early 2020, Asus’ yearly shipment of gaming monitors reached a 108% increase YoY. At the same time, Asus’ performance in the gaming monitor segment also resulted in the highest total yearly monitor shipment in the company’s history. In terms of monitor shipment (which includes both gaming and non-gaming monitors), Asus’ YoY % growth was the highest among the top 10 brands.

AOC/Philips saw a 102% YoY growth in their gaming monitor shipment for 2020, due to the high sales of their mainstream curved gaming monitors and flat IPS monitors, both of which contributed to an increase in AOC/Philips’ market share. At the same time, AOC/Philips is set to release high-end Mini LED models this year, giving them a more comprehensive monitor portfolio.

On the other hand, with regards to gaming monitor panels, SDC (Samsung Display Co.) led the field with a 35% market share in 2020. However, as SDC makes a gradual exit from the panel manufacturing business this year, the gaming monitor panel market has become a hotly contested sector for the remaining suppliers. In particular, AUO, which was ranked second in terms of market share in 2020, is expected to leapfrog its competitors and score the highest share in the gaming monitor panel market this year as it continues to expand the volume of panels that it supplies to gaming monitor manufacturers.

(Cover image source: MSI Co., Ltd.)

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com

2021-02-02

Panel Prices Will Remain High in 2Q20 Due to the Effect of the Furnace Explosion at AGC Fine Techno Korea, Says TrendForce

AGC Fine Techno Korea, which is a glass substrate manufacturing plant owned by AGC and located in the South Korean city of Gumi, suffered a furnace explosion that also led to injuries of plant personnel on January 29. TrendForce’s latest investigation projects that this incident will affect no more than 1% of the total global supply of glass substrates for display panels. However, demand is rising across the panel market. At this sensitive moment, any event that affects the supply of panel components could exert significant influence on panel prices. In the second half of 2020, glass substrate supplier NEG (that is based in Japan) experienced issues that constrained the supply and thereby fueled the rise in panel prices. TrendForce does not rule out the possibility that this latest incident will also further bolster panel prices to some degree.

Explosion Accident Exacerbates Recent Tight Supply of Glass Substrates

The high demand for various panel applications, together with the issue encountered by NEG in the respective supply of glass substrates, has resulted in the relatively strained global supply of the product. NEG had initially anticipated resuming normal supply starting from the end of 1Q21, though the furnace explosion of AGC has created new variables to the overall supply of glass substrates. The affected furnace was planned to supply substrates for the new production line of G10.5 in China; thus TrendForce believes that AGC is bound to implement scheduling and allocation of production capacity after the furnace explosion, so as to respond to the supply void created by the incident, and the major affected time point will occur during 2Q21. The analysis of TrendForce indicates that a single production line for a single supplier will be affected if the scope of impact is strictly within the supply of G10.5 glass substrates, with implicated dimension as 65” and 75”. Should a scheduling of production capacity be required, the affected range will be enlarged to G8.5, and will include Taiwanese and partial Chinese panel suppliers, where the affected dimension will also expand to below 55”.

Panel Prices Are Expected Be Maintained at a High Level

Prices of TV panels have been climbing over the past several months and are still on the upswing. The excessively high cost of panel procurement is starting to become an issue for branded TV manufacturers.  TrendForce previously forecasted that prices of TV panels would keep rising to the end of 1Q21 and then drop slightly in the second half of 2Q21 due to demand fluctuations. However, TrendForce has modified its projection on account of the furnace explosion at AGC Fine Techno Korea on January 29. Panel prices may continue to stay at a high point through 2Q21 and maintain this trend until late 3Q21 before further adjustments could take place.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com

2021-01-13

Strong End-Demand to Result in 8.6% and 46.2% YoY Growths for Smartphone and Tablet TDDI IC Shipments for 2021, Respectively, Says TrendForce

Given the forecasted recovery of the smartphone market and the corresponding rise in TDDI IC demand throughout this year, total smartphone TDDI IC shipment for 2021 is expected to reach 760 million units, according to TrendForce’s latest investigations. Tablet TDDI IC shipment for 2021, on the other hand, is expected to reach 95 million units.

TrendForce indicates that the overall demand for consumer electronics and IT products has been gradually intensifying since the COVID-19 pandemic began to slow down in 2H20. At the same time, smartphone manufacturers restocked their component inventories, while Huawei was sanctioned by the U.S. Department of Commerce. These events marked an upturn in demand for smartphone components, including IC products. However, although foundries ramped up their capacity utilization rates in response to soaring end-product demand, semiconductor component supply has been lagging behind the rising demand.

Case in point, TDDI IC prices have been increasing due to the component’s tightening supply. As foundries’ production capacities at their 12-inch fabs’ 80/90nm nodes are unable to meet the global demand for TDDI ICs, IC design companies have been stepping up the pace to transition the manufacturing process of their higher-end TDDI IC products from the 80/90nm nodes to the 55nm node instead. Smartphone and tablet manufacturers, on the other hand, have expanded their procurement activities for TDDI ICs owing to a forecasted shortage of these components. These factors propelled smartphone TDDI IC shipment for 2020 to 700 million units, a 25% increase YoY.

Tablet TDDI IC shipment for 2021 is projected to reach 95 million units as the tablet market becomes the next battleground for IC design companies

Smartphone manufacturers have been ramping up TDDI IC adoption in light of smartphone TDDI ICs’ increasing maturity. In addition, as 8-inch capacities become fully loaded across the foundry industry, IC design companies are accelerating the transition of traditional discrete DDIC architecture to TDDI IC, which is primarily manufactured with 12-inch wafers. This transition is expected to result in even higher demand for foundry capacities. As previously mentioned, wafer capacities at the 80/90nm nodes have been in severe shortage. Therefore, to mitigate the risk of tight wafer supply in 2020, IC design companies are now not only transitioning their TDDI IC manufacturing process towards the 55nm node, but also looking to secure a stable supply of wafer capacities by outsourcing their manufacturing operations across a diverse number of foundries. As smartphone demand rises going forward, smartphone TDDI IC shipment for 2021 is expected to reach 760 million units, an 8.6% increase YoY.

Likewise, IC design companies have also turned their attention to the budding tablet market and started releasing TDDI ICs for tablets. IC design companies are primarily interested in developing TDDI ICs for tablets for two reasons: First, a mid-range or high-end tablet contains double the number of TDDI ICs per unit compared to smartphones. Secondly, most of these tablets feature active stylus compatibility, which means the ASP for their display ICs is relatively high. For the past two years, Huawei in particular has been ambitious in cultivating its tablet market and developing TDDI ICs. However, other IC design companies are now following suit and participating in this market as IC design technologies become more mature, and more tablet manufacturers become proactive in adopting TDDI ICs for tablet use. Tablet TDDI IC shipment for 2020 is estimated at 65 million units, whereas this number is projected to reach 95 million for 2021, an impressive 46.2% increase YoY.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com

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