The global smart manufacturing market is expected to welcome a golden period of growth across five years, starting with annual revenue of US305 billion in 2021 and surpassing US450 billion in annual revenue in 2025 at a 10.5% CAGR, according to TrendForce’s latest investigations. This growth can be attributed to several factors, including the accelerating digital transformation efforts from enterprises, the increased demand from industrial automation and WFH applications, and the emergence of 5G, advanced AI technologies, and other value-added services.
Looking ahead to 2022, TrendForce believes that the outlook of smart manufacturing has evolved from such conservative strategies as improving the resilience of the manufacturing industry itself, to increasing the industry’s production capacity as well as efficiency while reducing both energy expenditure and carbon emissions. These advantages are expected to serve as the main drivers propelling the growth of the smart manufacturing market next year.
Smart manufacturing development will revolve around 5G, edge computing, and carbon footprint reduction going forward
The core feature of smart manufacturing lies in its ability to deliver instant feedback through the integration of virtual data and real, physical equipment. Hence, low latency, high security, and fast computing power have become increasingly important for smart manufacturing development, which will revolve around edge computing and 5G applications, including AR/VR, machine vision, digital twins, and predictive maintenance, all of which will experience considerable upgrades in functionality thanks to smart manufacturing.
Furthermore, as the issue of global warming gains more and more media coverage, 137 countries have now committed to achieving carbon neutrality. This pursuit of environmentally friendly outcomes is also reflected in the current state of industry 4.0 development. For instance, companies including Henkel, Johnson & Johnson, Siemens, and Tata Steel all operate manufacturing facilities that qualify them for membership in WEF’s Global Lighthouse Network. The aforementioned companies have ensured their facilities operate with optimized energy consumption, highly effective manufacturing processes, and reduced carbon emissions through the adoption of computer simulation/modeling and smart management. TrendForce expects the future design of smart manufacturing equipment and factories to center on the use of environmentally friendly IoT technologies.
Taiwanese manufacturers are likely to seize shares in the niche market in light of the rise of domestic micro-factories
It should be pointed out that the Taiwanese manufacturing industry possesses certain competitive advantages in the global market, including a highly consolidated supply chain, a relatively comprehensive smart manufacturing value chain, and the ability to deliver highly customized solutions. In particular, various Taiwanese manufacturers specialize in full-service, integrated smart solutions that feature equipment health monitoring and machine vision functionalities, thereby significantly lowering the barrier for adoption. Assuming that the domestic industry is able to continue leveraging their existing competitive advantages and furthering their current developments, TrendForce expects micro-factories to become the key factor through which Taiwanese companies can find commercial success in the global smart manufacturing industry.
Although the smart manufacturing value chain has historically had its various verticals spread throughout the world, recent trends such as a return of domestic manufacturing and tectonic shifts in the manufacturing industry have resulted in the rise of shortened supply chains as well as localized operations. These developments have led to the recent surge of micro-factories. TrendForce’s investigations indicate that, in addition to their high degree of automation and analytical accuracy, micro-factories deliver improved manufacturing outcomes while minimizing resource consumption and yielding such benefits as a flexible supply chain, lean human resources, and low initial cost. Micro-factories have already seen widespread usage in the global automotive and electronics industries in light of these benefits. Likewise, TrendForce believes that Taiwanese manufacturers of bicycle chains, steel nuts/bolts/screws, and suitcases will likely succeed in their respective niche markets by upgrading their manufacturing operation with micro-factories.
Owing to the stay-at-home economy brought about by the COVID-19 pandemic in 2020, not only did yearly notebook computer shipment surpass 200 million units for the first time ever, but the 22.5% YoY growth was also the highest on record, according to TrendForce’s latest investigations.
However, in comparison with 2Q20, during which production lines resumed operations, and notebook demand saw an uptick, the current global market is plagued by the ever-intensifying pandemic, with various countries instating border control and lockdown measures, making it impossible at the moment to accurately forecast the state of the notebook market in 2H21. Nevertheless, TrendForce currently expects global notebook shipment for 2021 to reach 217 million units, an 8.1% increase YoY. Incidentally, it should be noted that the increasing popularity of distance education has also galvanized a rising demand for Chromebooks, which have contributed substantially to the growth of the overall market. Chromebooks accounted for 14.8% of the global notebook shipment in 2020, while this rate is expected to rise to 18.5% in 2021.
As WFH becomes the new normal for office work, online meeting functionalities will be a major focus of business notebook designs
Since 2020, various companies worldwide have announced the implementation of WFH measures, with certain companies adopting WFH until September this year. In order to meet the audiovisual demands of online meetings, as well as the personal and entertainment needs of end users, notebook brands have been making improvements to their business notebooks’ functionalities, including AI, camera modules, sound quality, background noise removal, and image qualities. In particular, HP, Dell, and Lenovo are each releasing new mid-range and high-end mixed-use business notebooks in response to the commercial opportunities generated by the aforementioned user demands. Demand for this product category is expected to peak in 1H21 and in turn massively raise overall notebook shipment for the period as well.
In addition to mixed-use business notebooks, the new normal in the post-pandemic era has compelled brands to quickly establish dominance in the Chromebook market as well. Although Chromebook shipment reached 29.6 million units in 2020, an impressive 74% YoY growth for year, current demand from most educational markets has yet to be met. This, along with continued Chromebook adoption in Central America, South America, and the Asia-Pacific regions, resulted in peak Chromebook demand. At the moment, TrendForce projects yearly Chromebook shipment to exceed 40 million units in 2021, a 37% YoY growth. Moreover, given Google’s aggressive product strategies, this projection may have even further room for growth.
Continued high demand for Chromebooks has resulted in shifts in the OS and CPU markets
With regards to operating systems, Windows remains the dominant choice in the notebook market. However, due to the rapid growth of Chromebooks in 2020, Windows’ market share dropped below 80% for the first time ever. Windows is unlikely to recover its lost market shares in the short run, since its decline is expected to persist going forward. TrendForce expects the market shares of Windows, Chrome OS, and MacOS to each stabilize at about 70-75%, 15-20%, and below 10%, respectively.
With regards to notebook CPUs, AMD’s Zen+ microarchitecture-based CPUs saw a major uptick in notebook adoption in 2019, with about an 11.4% market share. This figure rose to 20.1% in 2020 after a period of product ramp-up. In particular, the Ryzen 3000 series CPUs have been receiving excellent market feedback in the entry-level and mid-range notebook segments, thereby convincing notebook brands to start equipping their Chromebooks with AMD CPUs, bringing about a further and considerable growth in AMD’s market share.
The Apple Silicon M1 processors, based on the ARM architecture and officially released in November 2020, reached a mere 0.8% market share for the year. Apple adopted the ARM architecture primarily to optimize MacBook performances. Along with the release of Apple Silicon M1, Apple has also completed the integration between its hardware, software, and SaaS platforms. The company is expected to release 14-inch and 16-inch MacBook Pros, both of which will be equipped with Apple’s in-house CPUs, after 2Q21, raising Apple’s notebook market share to about 7%. The 7% and 20% market shares from Apple and AMD, respectively, mean that Intel will be faced with increasing competitive pressure in the market and need to deliver an appropriate product strategy in response.
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